Madeline O’Phelan is the Chief Marketing Officer at SpendHQ, where she leads brand, demand generation, and go-to-market strategy with a rare blend of creative instinct and data-driven execution. With over 15 years of experience growing PE-backed software companies, Madeline specializes in building and scaling high-performing marketing functions that fuel sustained growth.
Her background in journalism and public affairs from Loyola University Chicago gives her a sharp eye for narrative and clarity—skills she’s used to craft compelling brand stories and launch strategies that stick. She’s a graduate of Vista Equity Partners’ Marketing Accelerate Program and Pavilion’s CMO School, and she holds certifications in today’s most essential martech tools, including Hubspot, 6Sense, Salesforce and various SEO platforms.
Madeline keeps her finger on the pulse of the market by staying close to the customer—through constant dialogue and by diving deep into industry sources like SpendMatters, ProcureTech, and Procurement Magazine. She’s proudest of her work building marketing functions from the ground up, guiding teams from scrappy beginnings to strategic growth engines.
Outside of SpendHQ, Madeline is just as hands-on—whether cross-country skiing, tending to her garden, or perfecting a new recipe in the kitchen.