Customer Spotlight
How STADA Is Strengthening Procurement Performance with SpendHQ
Industry
Healthcare & Pharma
Website
Overview & Benefits
Learn how STADA transformed its procurement function with SpendHQ by connecting strategy, execution, and performance reporting to deliver greater transparency, accountability, and business impact.
Key Takeaway
STADA used SpendHQ Performance Management to unite strategy, execution, and reporting in one trusted platform, helping Procurement clearly demonstrate business value.
Challenge
As procurement matured, information became fragmented across multiple tools, making it difficult to communicate priorities, validate performance, and support budget discussions.
Benefit
SpendHQ created a single source of truth for initiatives, strengthened collaboration with Finance, and helped turn category strategies into measurable business outcomes.
Adriana Reimer, Senior Director Global Indirect Procurement at STADA
"SpendHQ is really helping us in talking to the business related to the budgets. It helps us have a seat at the table."
Originally featured in the Business Enquirer
From Fragmentation to Value Leadership
Procurement transformation at STADA has been defined by pace, ambition and an increasing demand for demonstrable value. Over the past several years, STADA’s indirect procurement function has undergone a deliberate evolution, moving from dispersed processes toward a more structured, insight-led operating model. Yet as maturity increases, so too does the pressure to convert insight into action, and activity into a clear, credible value narrative for the business.
As Adriana Reimer, Senior Director Global Indirect Procurement at STADA, explains, the early stages of transformation focused on building foundations and closing gaps. Heavy automation followed, delivering insight and visibility at scale. However, that progress introduced a new challenge. With information spread across multiple dashboards and tools, building a leadership-ready narrative required significant effort, making it difficult to consistently communicate priorities, progress and impact.
Creating a Single Source of Truth for Procurement Performance
This is where SpendHQ plays a defining role. SpendHQ is a procurement performance platform built by procurement professionals, designed to unite spend data, initiative tracking and governance into a single source of truth. Through its Performance Management capability, SpendHQ provides the structure STADA needs to connect strategy to execution, giving procurement a clear control centre for initiatives, accountability and value reporting.
LaureEva Staron, VP of Account Management at SpendHQ
"Performance Management gives procurement leaders a single, trusted view of initiatives, ownership and value. It allows teams to prioritise work, execute consistently, and communicate outcomes in the language of the business.”
Strengthening Procurement’s Voice in Budget Discussions
For STADA’s indirect procurement function, this structure has proven critical in strengthening credibility during budget discussions. SpendHQ enables initiatives to be captured in a disciplined, consistent way, linked directly to category strategies and quantified for impact. This clarity allows procurement to engage more confidently with finance and site leadership, shifting conversations away from isolated savings figures towards transparent, evidence-based value delivery. “
SpendHQ is really helping us in talking to the business related to the budgets,” Reimer notes. “It helps us drive the discussions with the business – to have a seat on the table when we are discussing the budgets.”
Turning Category Strategy into Measurable Action
Importantly, SpendHQ is not positioned as a reporting tool alone. STADA uses Performance Management to define category strategies, translate them into structured initiatives and ensure execution remains aligned across teams and sites. Ownership, timelines and measurable outcomes are visible in one place, supporting consistency and accountability across the organisation.
Adriana Reimer, Senior Director Global Indirect Procurement at STADA
“I was using this tool to track savings,” Reimer explains, “but in the meanwhile we are using this tool for much more than only tracking. We are using it to roll out strategies. The performance management solution is helping me to define the strategy, to turn the strategy into action.”
Reducing Fragmentation Through Supplier Intelligence
Looking ahead, STADA’s ambition is not to rely on a single system, but to reduce fragmentation through better integration. The next phase of the partnership is now underway, with STADA activating the Supplier module within SpendHQ Performance Management. This integration with EcoVadis and D&B will create a centralised supplier intelligence view. This will combine supplier performance cockpit and sustainability data, including EcoVadis ESG scores, to support prioritisation and future-ready decision-making.
“Our role is to help teams translate category strategy into action, with clear accountability and reporting that stands up in budget discussions,” adds Staron.
Through close collaboration, adoption support and best-practice guidance, SpendHQ continues to support STADA’s evolution from fragmented execution to value-led procurement leadership, enabling clearer decisions today and stronger governance for the future.
